SEARCH = BENEFIT

How building your website correctly from the outset will continue to benefit you now

With all the changes that have been happening lately in the world of SEO - Google buying YouTube, the Google Caffeine algorithm upgrade and the Bing and Yahoo merger - it is becoming increasingly more difficult to keep up and stay ahead when it comes to optimizing your website.

In this day and age having a website no longer means just having a site designed, built and uploaded and leaving it at that. Internet Marketing has grown exponentially in recent times and in order to take full advantage of this trend and reap the associated benefits, you need to have a fully functional well-built website before you can even think of embarking on any form of optimizing in order to gain rankings and attract the right kind of traffic.

The basics of building websites still counts for something

That said if you have a well-indexed website and it was built correctly from the word go or has been kept up to date in terms of the latest building recommendations, you are in good stead for moving forward with your intended optimization and capturing your market share.

Sites build in frames or framesets, flash and/or tables etc are considered by the web authorities (W3Schools and others) to be outdated and in some instances deprecated indicating that it is no longer supported in XHTML 1.0. These sites are then also not crawled by the Search Engine bots and will be left behind in the race for rankings.

Domain Age is a factor in Search Engine Optimization

Although it may not be a defining factor, domain age is still a factor and for two reasons:

1. The age of a domain gives the appearance of longevity which Google gives higher relevancy to. A search engine generally tends to put more trust into those sites that have been around longer.
2. Also the older the site, the more time it has had to build links from other sites etc.

Where to from here

There are many things that could be suggested for example you could consider rebuilding your site if it’s not been built correctly. It might also be a good idea to consider taking over old domains in order to benefit from aging if your current domain is not too well like or if you are just starting out. This is especially true if the domain is relevant and the site is built with high quality content.

What else needs to be considered

Before Google Caffeine kicks into effect take the time to test search keywords and phrases from your site (that you wish to be found under) and see where you are listed on both www.google.co.za and www2.sandbox.google.com. Then look at the results and make a decision from there.

Web 2.0 sites (Joomla and other CMS) and those with user generated content is now also considered the way to go and something to keep in mind if you plan on taking full advantage of the upcoming changes and want your website to perform at it optimal best.

Visit the following sites for more information:

Domain Age http://www.a1articles.com/article_1036559_81.html

Google Caffeine http://www.seobook.com/google-caffeine

Does your web site appear in the top twenty search results on popular search engines, or are you losing out on potential revenue?

WEBTONIC SEO specialists will ensure that your company ranks within the top 20 results on all major search engines every time someone searches for your products or services. Consider how many companies there are in South Africa that are doing exactly the same you, and then imagine being able to outrank them through effective SEO tools and search engine marketing (SEM). Driving visitors to your site is all about content: Simple techniques such as writing and submitting articles about your company to industry-related web sites and directories, as well as placing relevant keywords strategically throughout your web site, will ensure that traffic is detoured in your direction, leaving your competitors stalling on the Information Superhighway.

Are you able to find your company via search?

Presuming that your existing web site has not undergone any search engine optimisation, search for the product or service your business sells (do not search for your company’s name), and see who currently ranks above you. In fact, see if your company name even appears!

A scary thought: If your company is being out-ranked, or is simply not listed, how much potential business is passing you by?

How can WEBTONIC SEO take your company to the next level?
The WEBTONIC SEO team will strategise with you to improve the content and structure of your web site so that your products and services feature prominently when searched for online. WEBTONIC SEO will make sure that you are found when you are searched for.

What WEBTONIC SEO has to offer?

We would be happy to put our experience and analysis tools to use on an initial summary assessment of your website's SEO performance.

WEBTONIC SEO will determine your site's SEO performance

Our free report will detail the following SEO topics, including:

• An evaluation of the structure and technology of your site and the ability of search engines to index your content.
• An evaluation of your sites penetration into the internet through external links and references, including the use of reciprocal links.
• A report where you will receive the advice you need to improve your site's overall performance in search engine results.

Our Basic SEO Package includes

Website Analysis with full seo report and recommendations.
Optimisation of title / description & keywords for your home page.
Manual Submission to 20 South African + all major worldwide search engines.
Monthly monitoring of website rankings with a full report and recommendations.

Our Advanced SEO Package includes

Website Analysis with full seo report and recommendations.
Keyword targeting of industry specific phrases
Optimisation of title / description & keywords for all pages.
Manual Submission to 20 South African + all major worldwide search engines.
Monthly monitoring of website rankings with a full report and recommendations.
Directory submissions done manually to targeted industry directories
Monthly Resubmission if needed
Keyword placement using industry trends Monthly Reports using Google Analytics

Our Premium SEO Package includes

All above mentioned services plus...

Google Focus Manual submission to Google News, Google Blogs and other Google related sites.
Reciprocal links recommendations and implementation
Monthly Reports using Google Analytics and Google Webmaster Tools
Google KML Layers on Google Earth to pinpoint your business for international recognition.

Our Corporate SEO Package includes

All above mentioned services plus...

Article Marketing Help you create valued one-way links to your website by publishing articles and blogs
Customised Monthly Reports in depth reports using various SEO tools including Google Analytics

E-mail marketing Send out newsletters to subscribers and track user clicks, E-marketing trends, click throughs, hit rates, e-mail to enquiry conversion rates.

Our Email Marketing Package includes

Send out newsletters to subscribers and track user clicks, E-marketing trends, click throughs, hit rates, e-mail to enquiry conversion rates